written by Maurice Cardinal …
This video, #4 in my 7 Part Series about designing with Ai;
This FOOD ACTIVISM clip, opens with an image of a food MALL… plus PROVOCATIVE copy that makes a few short simple statements for CONSUMERS so they can quickly understand HEALTHY FOOD challenges AND WHY MOST OLD MacDONALD FARMERS & CIVIC LEADERS LET . THEM . DOWN.
It’s information that MOST people in the FOOD AND AGRICULTURE industry don’t share because they’re nervous it might impact their revenue.
As the old Cy Coben tune goes EVERYBODY WANTS TO GO TO HEAVEN, BUT NOBODY WANTS TO DIE.
Every day on social media we see and hear a long parade of disingenuous agriculture and food managers and executives promote they want radical change, but all they do is talk and post safe stories devoid of solutions and commitment.
The main reason it’s all talk and no action is because they don’t want to jeopardise the possibility that a corporation or the government might offer them or their company a contract. Consequently, even though they agree that the food supply chain is corrupt and the food is dangerous, they will never state the obvious, or offer real solutions.
MOST managers and executives in these roles have no idea they can be held personally responsible when they don’t meet fiduciary responsibilities. A farmer or food shopper for example could not only sue an agricultural organisation, they can also sue the managers and executives personally. They usually don’t, because most don’t know they can. In some cases you can also sue chair and board directors, although it’s a bit harder. Incorporation usually protects individual directors from being sued for normal business choices made in good faith for the organization, but if the default is egregious, it’s more than possible to get past the corporate shield.
A manager’s or executive’s loyalty is to themselves and their families, and in these trying times who can blame them?
Hmm, maybe the long list of Americans who die every 46 Seconds every single day from CHRONIC illnesses caused by eating unhealthy food?
Their grieving families might have an opinion.
The other tragedy is that families have no idea their loved one died of cancer, a stroke, or heart attack caused by bad food. According to the CDC, Center for Disease Control, cardiovascular disease caused by eating bad food is the leading cause of death in America, and by a very frightening margin. Look it up. I’m not you keeper.
It is this group of LOOK THE OTHER WAY agriculture managers, executives and gatekeepers who are most vulnerable to Ai ACTIVISM – they just don’t know it yet. Most of them work at large food and ag corporations and also at marketing organisations and associations supported by farmers and government subsidy.
Most farmers have no idea that when you accept most government subsidies, you are not allowed to criticize your competitors even when they grow and produce food that is dangerous for consumers. You can boast about how great your product is, but you can’t share documented data that tells consumer’s how bad, that BAD FOOD… really is.
It’s in the fine print, and if a farmer does work up a little courage to point out why some food has been proven to be bad for your health they’ll soon receive harsh, threatening warnings to cease and desist. PLUS, they’ll be bullied by members within their community, most possibly the “leaders” who are fine with accepting subsidies with NO QUESTIONS ASKED.
Large corporations and governments heavily and disingenuously promote that it’s NOT COOL to criticize your competitor, and have the audacity to claim it doesn’t work.
Tell that to COKE vs PEPSI
It’s called MARKETING WAR, and it works so well that you’ve also seen McDonald’s vs. Burger King: Nike vs. Adidas: Microsoft vs. Sony: Apple vs. Samsung: and the Grand Poobah of all… Ford vs. Chevy!
It works incredibly well to raise visibility for these corporate Godzilla’s, and it’ll work for you too.
Thankfully, Ai is an excellent tool to get your message across and also protect your identity.
Ai ACTIVISM combined with SOCIAL MEDIA has a solution in the form of Ai AGENTS, LOOPING, and most important of all… ANONYMITY.
Here’s the copy that opens this clip;
FEEDLOT FARMED for FOODLOT MENTALITY – This statement connects the quality of animals raised in feedlots of all types including cattle, hogs, and chickens, and draws a parallel with the quality of health of the people who eat feedlot animals. It’s a new and FRESH way to consider YOU ARE WHAT YOU EAT.
FEEDLOT FARMS PRODUCE LOW QUALITY UNHEALTHY FOOD – We all know it to be true, but anyone who drives revenue from bad food will argue to their death, or yours, that the food raised in confined inhumane feedlots is absolutely fine. It’s BIAS once more raising its ugly head. To add insult to injury, feedlot food that is cheap in quality, and supposed to be cheap in price, is so expensive that many people can no longer afford to even eat bad food that kills 1,878 Americans every single day – that’s roughly ONE PERSON EVERY 46 SECONDS or 585,000 deaths per year!
FEEDLOT FARMED FOOD IS NEVER A HEALTHY CHOICE – Again, another true statement we all know that will be argued into the ground by those who generate massive profits off of the suffering of others. If it were at least adiaphorous, we could abide it, but we can’t because it kills at such an alarming rate.
FEEDLOT FARMED FOOD Makes Up Most of the Global Food Supply Chain – The truth is that CAFOS – Concentrated Animal Feeding Operations represent 99% of the market.
It’s OWNED and CONTROLLED by LAND SHARKS – WTFOOD? – We all know this too, but until you understand what it really means it doesn’t resonate with consumers who are so confused and frustrated they can’t see the Food Forest for the trees.
The first image the viewer sees in this clip is of a MALL that contains a grocer on the left – FOODLOT, in the centre is WTFOOD? Pharmacy rx, and then HOSPICITAL, which is an amalgamation of hospital and hospice.
The shiny horizontal large tube structure above the pharmacy that resembles a metal ribcage and spine, connects the grocer with the pharmacy, then with the hospital, and also with the mortuary that is off screen. It signifies that this CONNECTION is also part of the FOOD SUPPLY CHAIN. It starts on the farm and ends up at the morgue.
The GLP-1 van sends a FANTASY message that consumers can eat all the bad and dangerous food they want, and then take a pill to make their bodies great again.
The blue fruit stand van with the EAT LOCAL sign is the hero of the scene that sells WHOLE HEALTHY FOOD directly in front of the hospital. For context and contrast, the dangerous sugary, fat, salty, UPF, ChemFood is on the left at the FOODLOT grocer.
It took considerable research and time to develop an image like this that immediately connects the dots for viewers. Clear messages like this are mandatory if you want to connect and resonate with busy food shoppers.
When you toss in the excitement of a GREAT WHITE SHARK, the message becomes indelible in a consumer’s mind.
The primary goal of this clip is to illustrate to viewers that LAND SHARKS ARE BULLIES, and that they even bully the people they partner with, like the GLP-1 delivery van.
After the copy above rolls through, you’ll hear tires screeching and then see the SEMI crash into the GLP-1 van. The van driver races away with tires screeching while the shark explodes out of the semi in Hollywood fashion.
For the benefit of CONSUMERS, a few more lines of copy roll by labelling each element of the mall;
FEEDLOT FARMED FOOD is a critical PLAYER in the HEALTH CHAIN.
The CHAIN INCLUDES the UPF & ChemFood FOODLOT
Plus, the WTFOOD? GLP-1 pharmacy rx
Also, the HOSPICITAL (Combo Hospital & Hospice for SUPERSIZE ME patients)
And of course, THE MORTUARY
After the GLP-1 van is bumped and it pulls away the land shark leaps out of the grill high into the air while the copy reads; SHARKS OWN IT ALL and PROTECT it like the GREAT WHITES they are.
The LAND SHARK leaps high into the air in a surreal fashion and slams into the pavement to bully the EAT LOCAL fruit stand van driver to leave.
The clip runs once more in its entirety without disruptions so the viewer can experience the drama. As the woman rushes to pack up her fruit stand, a professional couple race by with copy that reads – WAIT UP JUNIOR… A loose reference to RFK JR and Brooke Rollins. The female van driver jumps in and races back to the farm with the land shark in hot pursuit… and the clip ends.
Is this scene perfect? Nope, but who cares?
The BAD FOOD MESSAGE is clear for CONSUMERS, and THAT… IS ALL THAT MATTERS WHEN YOU’RE TRYING TO SAVE AN AMERICAN LIFE EVERY FORTY-SIX SECONDS OF EVERY DAY.
To put it in perspective, while guys like Elon Musk, Bill Gates, Jeff Bezos and Zuck make billions of dollars feeding hungry people in other countries, over half a million Americans die from eating the bad food these saviours of the world produce. Whose side are they on?
Artificial intelligence is a powerful tool to reach out proactively to the 585,000 Americans before they die every year from eating bad food, so don’t you think Ai is worth the effort if you can save even a small percentage?
Ai can easily spot and manage VIRTUE SIGNALLING and identify those who are serious as opposed to those who just talk while they collect a fat salary, no pun intended.
Ai is already delivering a NEW WORLD ORDER of ACTIVISM.
If you use and leverage CONSUMERS & FARMERS AS SACRIFICIAL LAMBS, YOU’RE NOW PLAYING WITH FIRE. If you, your company, association, or organisation end up on an Ai ACTIVISM TARGET LIST, it’s on you.
Granted, to date, I’m the only CONSUMER ADVOCATE in the food industry to Leverage Ai ACTIVISM professionally, but the ORGANIC+plus field, is growing rapidly.
Click to see HUNTING LAND SHARKS my NEXT Ai ACTIVISM clip…
