NFT art on the blockchain and distributed web deliver a brand new way to create, promote, protect, and sell art … even in the big leagues.
If you don’t know what #NFT is yet, or what immutable means and how cryptocurrencies impact the art world, keep reading, or … contact us. Basically, NFT – Non-Fungible Token, is just another way to sell art. It’s not necessarily for everyone, but in general, the sooner you figure it out as an artist, the better you’ll be able to decide if it is a strategy that might enhance your art career.
Essentially, any artist, especially those at the beginning of their career, should devote 25% of their time making art in any way they like. Do whatever makes you happy.
A further 25% should be devoted to refining your technique and style, which means that so far, 50% of the time, you’re actually creating art.
Collectors however, are looking for more than just technique and style. Art is a language, and as such, a collector wants to know that an artist is fluent in all aspects of their craft. The challenge for collectors today is that there are millions of great artists. It’s harder than you might imagine to find an artist, and why promotion is so critical.
Artists should devote 25% of their time promoting not only their art, but also themselves. It’s true that collectors are usually first attracted by the art, but they also decide to buy based on the background and sometimes even the philosophy of the artist. The bigger the investment, the more it matters to a collector that the artist exists in a somewhat similar head space.
Today, NFT makes art all about community, which brings us to marketing, and the the last 25% of the equation. One of the most critical features of NFT CryptoArt on blockchain is how art is now easily and affordably certified, protected, and distributed. Marketing methods and rules changed almost overnight, and are still very rapidly changing. Consequently, the more that an artist and art buyer know about today’s changes, the better both have of connecting with each other. NFT makes it easy to find a needle in a haystack if you understand the system.
Thankfully, art promotion and marketing are learnable skills.