Creating art is one thing … selling it is something else.
Enticing an art buyer to “want” to look at your work is critically important.
It’s harder to do however than most artists want to admit, because when they try and fail, they take it as a personal affront to their work. It’s not though. It’s just business. Plus, the contemporary art market is hyper-saturated, so if you want to rise to the surface, you really need a bit of knowledge and a few skills. Thankfully, it’s all learnable.
Art promotion and public relations is a different breed of animal, partially because it operates on so many different levels. The challenge most artists have is that they confuse the levels, and often don’t know where they should focus their energy.
In the beginning artists can do it themselves by reading. In fact they should because it’s the best way to learn. After a while though, when you feel you need to really ramp your career up, learning from pros can heighten your credibility and visibility much quicker than you can do it on your own. Once you know the basics, it’s something you use forever.
Keep in mind too that traditional art galleries have struggled for several years.
Virtual Galleries like these below are the new space.
As the pandemic crushed a variety of global and local industries, galleries also closed around the world in alarming numbers–and many won’t return. Virtual galleries and NFT Collections moved into the space quickly, and now the market is flooded with artists desperate to find buyers, and vice verse. It’s also hard for collectors now to find the right art and artist.
Artists need to re-learn how to stand out in an oversaturated market.
When set up and promoted properly, a virtual gallery allows you to separate yourself in a memorable way, but it’s only one cog in a complex process. Overnight sensation is a myth.
If you’re ready to make a move, please tell us briefly what you’d like to accomplish …