The art industry is complex … the more you know about creating and promoting art, the better your chances of aligning with collectors who appreciate your style and vision.
Experienced art collectors learn about artists in a variety of ways.
Simple searches on any of the main social medias deliver an ocean of art styles in a millisecond. A second refined search will tell an art buyer everything they need to know about the histories of the piece and artist.
Every style and type can now be easily found, from traditional painters to pioneers creating digital art with algorithmic applications that blend mediums, or create Data Mosh Glitch techniques … and all of it wrapped in artificial intelligence and machine learning.
Blockchain on the supply and distribution side makes it safe and easy for buyer and artist. Introductions too, have never been easier or more personal.
Everything beyond 2020 is a new world, and even though many want old normal to return, the reality is that it ain’t Grandma’s Gallery anymore. When galleries closed, the storefront went virtual almost overnight. Artists also went online in unprecedented numbers.
In 2021, TECH is boss and DIGITAL the facilitator, whether for creating AI Generative art, or for proving certification and provenance. Virtual display and distribution tie it all together.
The creation of art
rarely comes easy … as does selling it, especially in the beginning.
…there is no secret
Raising visibility of anything
is formula and timing,
and a learnable skill.
Almost 70 percent of working artists with art-based business training;
:: Are involved in more events
:: Attain more media coverage
:: Increase campaign conversions
:: Sell more art
iAD attracts innovative art minds who share a wealth of information and experiences. You can pick up a lot simply by hanging out in these communities, and learn from others as they develop new creative techniques that attract progressive art collectors.
With a little vision and training you’ll be able to extrapolate and adapt what today’s leading contemporary artists are doing, like Damien Hurst, Takashi Murakami, Signe Pierce, Ai Weiwei, Jeff Koons, Richard Prince, Virgil Abloh, and many more groundbreaking artists who redefine creativity and innovation.
It’s great to see what other artists are doing, but even better to have someone with experience explain from the inside what just flashed by at light speed.
Depending on where you are on your career timeline, you can dive as deep as you want into learning about art technique in any style and type. We also share and demystify marketing and promotion campaigns through workshop-webinars, and one-on-one sessions.
We cover analog and digital techniques respective of materials, tools, apps, and software.
Advanced artists can learn more about meditative techniques like visualization, and the allegorical and archetypal aspects of art and our unconscious.
If you’re an art buyer or collector looking for advice about a potential purchase, or a piece you already own, we can help in that respect too. We can also help you find and research artists.
Contact us about your interests and questions;